DIGITAL MARKETING PORTOFOLIO

RINALDY DEBIAN MADJID

Table of Content

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Profile

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Hi, welcome to my digital marketing portfolio. First, allow me to introduce myself. My name is Rinaldy Debian Madjid, but you can call me Debin. Born and raised in Jakarta, Indonesia, I am currently 25 years old. As a Prasetiya Mulya graduate with a bachelor's degree in business management, I have a strong foundation in general business principles. However, in terms of specific skills, I have over 2 years of professional expertise in digital marketing, focusing on ads management and social media marketing.

Throughout this period, I have successfully managed campaigns for 19 businesses across various industries, including fashion, beauty, F&B, B2B, education, services, agriculture, tourism, and automotive. My expertise includes managing more than 50 campaigns on Facebook ads, Google ads, TikTok ads, and Marketplace ads, with a total ad spend exceeding IDR 500 million. Additionally, I am proficient in website and landing page development, as well as photography and videography.

Educational Background

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RevoU Full-Stack Digital Marketing Programs


I see digital marketing as a crucial skill to learn in this digital era. Moreover, this knowledge aligns seamlessly with my educational background. That's why I have decided to take it seriously and enroll in a full course at one of the best digital marketing programs, RevoU. Selected to join the program with <5% acceptance rate, and committed over 200 hours of participation. Lectures are taught by professional instructors that come from top SEA industries.
  • September 2021 - December 2021
  • Completed 7 practical assignments in paid ads, creating Google Data Studio Dashboard, creating landing page creation, social media, CRM, content marketing & SEO
  • As the team leader in a group competition, competing against 5 other teams, I successfully led my team to victory.
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Prasetiya Mulya University


I graduated from one of the best business universities in Indonesia. Here, I learned almost every aspect of business, including management, operations, human resources, marketing, and finance. Studying here has allowed me to understand how a good business works, from the top to the bottom.
  • Bachelor of business, major in business management
  • Enrolled from 2016 until 2020
  • GPA of 3.04

Work Experience

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The Autohall

Social Media Marketing Officer | May 2023 - December 2023

The Autohall is a dealership specializing in supercars and performance cars located in PIK 2, North of Jakarta. My main responsibility here is to enhance the company's social media performance to strengthen its digital presence and awareness. I work independently, handling tasks from planning and content production to distribution, reporting, and result evaluation. Additionally, I am involved in event planning and documentation, and I am entrusted with managing the company website, the online car selling platform, as well as creating designs for event posters, uniforms, invitations, and specifications for standing acrylic.

Responsibilities and Achievements:
  • Produced over 150 social media content that is consist of photos, videos, and articles.
  • Achieved a significant organic follower growth of + 3,000 on Instagram, and + 1,000 on TikTok.
  • Successfully created a viral content on TikTok that has been viewed organically for more than 1,300,000 viewers.

Praktis

Performance Marketing Executive | November 2022 - April 2023

Praktis is a supply chain solution with services including fulfillment, warehousing, and sourcing. Although I am an employee of Praktis, I have been given the responsibility to manage digital advertising activities for their clients or partners. I am tasked with overseeing the digital ads management activities of 10 brands spanning the fashion, beauty, and B2B industries. This involves maintaining Facebook Ads, TikTok Ads, and Marketplace Ads campaigns to achieve a minimum ROAS target of 10x.

Responsibilities and Achievements:
  • Successfully achieved a ROAS of 10.6 within a three-week period, generating Rp139,562,071 by only spending Rp13,866,079 on Facebook Ads CPAS Shopee (Fashion Industries).
  • Successfully achieved a ROAS of 4.44 within a three-month period, generating Rp45,522,440 by only spending Rp10,254,854 on TikTok Live Ads.
  • A/B testing different ad strategies, objectives, audiences, and creatives to develop winning ads
  • Providing input to creative team when creating ads content
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Jadijago.com

Performance Marketing Executive | March 2022 - October 2022

JadiJago is a digital marketing agency with Sharia-compliant practices. I was responsible for managing digital advertising activities for seven clients in various industries, including F&B, B2B, education, services, agriculture, and tourism. The end-to-end process includes creating media plan strategies, technical setup, monitoring ongoing performance, and evaluating results.

Responsibilities and Achievements:
  • Creating more than 10 Facebook Ads and Google Ads campaigns with different goals and objectives tailored to clients' needs (Sales, Leads, Brand Awareness, Contact, Store visit).
  • Developing a fully functional website with e-commerce, payment gateway, and Facebook Pixel & Google Tags Conversion ready.
  • Creating landing pages with a high conversion rate of more than 10%.
  • Providing weekly reports to clients on ads management results and performance. Understanding client expectations and offering solutions.
Long before I entered the digital marketing profession, I had several working experiences in diverse areas that have shaped me in more ways.

Puninar MSE Indonesia

In-house Account Executive (Inbound / Import) | April 2021 - August 2021

This is my first full-time job after graduating from university. Puninar MSE is a freight forwarding company that handles international shipments by both air and sea. I have successfully managed more than 300 import shipments during my work at the company. I engaged with clients by understanding their business needs and providing them with solutions.

Works and Achievement:
  • Arrange import shipment plan for consignee.
  • Transfer shipping document into the system.
  • Making quotation for consignee.
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Prasetiya Mulya University, Business Venture and Development Institute

Internship | August 2018 - September 2018

Spending my semester holiday by interning at the university. BVDI is one of campus division that focused on facilitating for SBE’s Faculty Members to involve in business venture process and to disseminate their expertise and research in the form of business consulting, training/workshop/seminar and coaching.

Responsibilities and Achievements:
  • Conducting database and marketing programs.
  • Supporting event documentation.

GO-JEK

Business Development Internship | February 2017 - March 2017

During my first semester holiday at Prasetiya Mulya University, I had the opportunity to intern at GO-JEK. This marked my first experience in a professional working environment. Although it was only a month-long internship, I had the privilege of meeting many great people and learning valuable skills from them.

Responsibilities and Achievements:
  • Compiled and analyzed merchant data.
  • Generated a list of potential new merchants.
  • Translated documents.
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Work Experience

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The Autohall

Social Media Marketing Officer | May 2023 - December 2023

The Autohall is a dealership specializing in supercars and performance cars located in PIK 2, North of Jakarta. My main responsibility here is to enhance the company's social media performance to strengthen its digital presence and awareness. I work independently, handling tasks from planning and content production to distribution, reporting, and result evaluation. Additionally, I am involved in event planning and documentation, and I am entrusted with managing the company website, the online car selling platform, as well as creating designs for event posters, uniforms, invitations, and specifications for standing acrylic.

Responsibilities and Achievements:
  • Produced over 150 social media content that is consist of photos, videos, and articles.
  • Achieved a significant organic follower growth of + 3,000 on Instagram, and + 1,000 on TikTok.
  • Successfully created a viral content on TikTok that has been viewed organically for more than 1,300,000 viewers.
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Praktis

Performance Marketing Executive | November 2022 - April 2023

Praktis is a supply chain solution with services including fulfillment, warehousing, and sourcing. Although I am an employee of Praktis, I have been given the responsibility to manage digital advertising activities for their clients or partners. I am tasked with overseeing the digital ads management activities of 10 brands spanning the fashion, beauty, and B2B industries. This involves maintaining Facebook Ads, TikTok Ads, and Marketplace Ads campaigns to achieve a minimum ROAS target of 10x.

Responsibilities and Achievements:
  • Successfully achieved a ROAS of 10.6 within a three-week period, generating Rp139,562,071 by only spending Rp13,866,079 on Facebook Ads CPAS Shopee (Fashion Industries).
  • Successfully achieved a ROAS of 4.44 within a three-month period, generating Rp45,522,440 by only spending Rp10,254,854 on TikTok Live Ads.
  • A/B testing different ad strategies, objectives, audiences, and creatives to develop winning ads
  • Providing input to creative team when creating ads content
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Jadijago.com

Performance Marketing Executive | March 2022 - October 2022

JadiJago is a digital marketing agency with Sharia-compliant practices. I was responsible for managing digital advertising activities for seven clients in various industries, including F&B, B2B, education, services, agriculture, and tourism. The end-to-end process includes creating media plan strategies, technical setup, monitoring ongoing performance, and evaluating results.

Responsibilities and Achievements:
  • Creating more than 10 Facebook Ads and Google Ads campaigns with different goals and objectives tailored to clients' needs (Sales, Leads, Brand Awareness, Contact, Store visit).
  • Developing a fully functional website with e-commerce, payment gateway, and Facebook Pixel & Google Tags Conversion ready.
  • Creating landing pages with a high conversion rate of more than 10%.
  • Providing weekly reports to clients on ads management results and performance. Understanding client expectations and offering solutions.
Long before I entered the digital marketing profession, I had several working experiences in diverse areas that have shaped me in more ways.
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Puninar MSE Indonesia

In-house Account Executive (Inbound / Import) | April 2021 - August 2021

This is my first full-time job after graduating from university. Puninar MSE is a freight forwarding company that handles international shipments by both air and sea. I have successfully managed more than 300 import shipments during my work at the company. I engaged with clients by understanding their business needs and providing them with solutions.

Works and Achievement:
  • Arrange import shipment plan for consignee.
  • Transfer shipping document into the system.
  • Making quotation for consignee.
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Prasetiya Mulya University, Business Venture and Development Institute

Internship | August 2018 - September 2018

Spending my semester holiday by interning at the university. BVDI is one of campus division that focused on facilitating for SBE’s Faculty Members to involve in business venture process and to disseminate their expertise and research in the form of business consulting, training/workshop/seminar and coaching.

Responsibilities and Achievements:
  • Conducting database and marketing programs.
  • Supporting event documentation.
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GO-JEK

Business Development Internship | February 2017 - March 2017

During my first semester holiday at Prasetiya Mulya University, I had the opportunity to intern at GO-JEK. This marked my first experience in a professional working environment. Although it was only a month-long internship, I had the privilege of meeting many great people and learning valuable skills from them.

Responsibilities and Achievements:
  • Compiled and analyzed merchant data.
  • Generated a list of potential new merchants.
  • Translated documents.

All of the clients that I have worked with

Fashion

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Notable Projects

Facebook Ads CPAS

Period (1 April 2023 - 18 April 2023)


ROAS 10.06
Purchase Value Rp 139,562,071
Cost Per Purchase Rp 11,441

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Description

This is the outcome of a Facebook Ads CPAS Shopee campaign spanning about three weeks, a retargeting campaign for a fashion business that produced excellent results with a ROAS of 10.06. The total purchase value amounted to Rp 139,562,071 with an impressively low cost per purchase of only Rp 11,441. This serves as a perfect example of successful branding, a market-fit product, a well-structured ad campaign, and compelling ad content at the perfect time. This success occurred during the Ramadan period.

Objective

Maximizing product sales with cost efficiency.

Scopes

  • Campaign Plan & Strategy
  • Set up Ads
  • Optimization

Tools

Facebook Ads CPAS

TikTok Ads

Period (1 December 2023 - 31 December 2023)


ROAS 8.08
Purchase Total 213
Purchase Value Rp 38,016,963

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Description

The results of TikTok Ads (Live & Videoshop) for a fashion brand within a one-month period showed a ROAS of 8.08, with a total of 213 sales and a value of Rp 38,016,963. I employed a full-funnel digital marketing campaign for this, setting the campaign objective for conversion and optimization for purchase. This was combined with ad creatives that had been optimized based on past learning and history.

Objective

Maximizing product sales with cost efficiency.

Scopes

  • Campaign Plan & Strategy
  • Set up Ads
  • Optimization

Tools

TikTok Ads

Shopee Ads

Period (1 November 2023 - 31 December 2023)


Ads Spend IDR 6.3 Million
Purchase Value IDR 191.7 Million
Purchase Total 1K

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Description

The results of Shopee Ads (Iklan Pencarian and Iklan Serupa) for a fashion brand within a two-month period showed a total sales value of IDR 191.7 Million with a spending of just IDR 6.3 Million. This success can be attributed to effective keyword setup, utilizing relevant and high-volume search terms. The CPC was set at a low value for efficiency and higher profit intention. Additionally, a successful promotion campaign during this period contributed to these results. Furthermore, the success was influenced by external factors, such as increased consumer intention in December, likely due to bonuses received during that time, leading to higher-than-usual purchasing activity.

Objective

Maximizing product sales with cost efficiency.

Scopes

  • Set up Ads
  • Keyword Research
  • Optimization

Tools

Shopee Ads Iklanku

Tokopedia Ads

Period (1 August 2023 - 31 August 2023)


ROAS 12.44
Purchase Value Rp 30,217,000
Purchase Total 153

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Description

The results of Tokopedia Ads (Iklan Produk Kata Kunci) for a fashion brand within a one-month period showed a ROAS 12.44 total sales value of Rp 30,217,000 with a spending of just Rp 2,428,980. This success can be attributed to effective keyword setup, utilizing relevant and high-volume search terms. The CPC was set at a low value for efficiency and higher profit intention. Additionally, a successful promotion campaign during this period contributed to these results.

Objective

Maximizing product sales with cost efficiency.

Scopes

  • Set up Ads
  • Keyword Research
  • Optimization

Tools

Tokopedia Ads

Social Media Content TikTok



Number of Play 1.3 M
Total Engagement 19K

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Description

This was my best viral content ever, receiving over 1.3 million views and counting on TikTok. I created this content while working at a supercar dealership with the aim of raising awareness and entertaining viewers. The secret behind this successful achievement lies in the combination of a recent trend with a unique and entertaining video concept. I utilized a negative type of hook as the headline to grab the audience's attention. The video is short, lasting only 28 seconds. I concluded the content with an engaging closing that compelled the audience to interact.

Objective

Awareness Content.

Scopes

  • Producing, shooting, and editing video
  • Caption creation

Tools

TikTok, and Capcut

Photography Portofolio

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Let's Grow Together!

Contact Me Here.


✉️- E-mail: rinaldy.debian@gmail.com
📞- Phone/Whatsapp: +62811978448